All In: Real Life Business Lessons for Aspiring Entrepreneurs
Serial entrepreneur and author of All In: Real Life Business Lessons for Aspiring Entrepreneurs, Bill Green transformed his first startup, Wilmar Industries, from a flea market table to a $630-million corporation with more than 2,300 employees.
Green wrote All In to provide aspiring entrepreneurs with practical tools to help them commit to their startups, maximize their potential, and succeed in their business endeavors.
Throughout All In: Real Life Business Lessons for Aspiring Entrepreneurs, Green answers the question he often hears from students and mentees: “How can a regular person make it as an entrepreneur?”
Green’s message is universal and can apply to practically any industry. His writing is sincere and relatable, as evidenced in Chapter One I Believe in Your Big Dreams:
My humble background is why I will always have a soft spot in my heart for feisty entrepreneurs like you. Forty years ago, I was you. I was a small business owner who had a great idea for a business that I brought to life, and it was chugging along pretty well. I shouldn’t have had any complaints. I was living the dream. But you know what? I had that same itch you do.
I didn't want to settle for good; I wanted great. Not just great, I wanted amazing. I didn’t want to beat my competition. I wanted to own them.
I did it and along the way I learned 101 essential insights into making your business great that can be applied to virtually any business model on earth. These are the lessons I’m going to share with you. I didn’t just wake up one day and have all these epiphanies. All these things I learned from experience. I had to make mistakes, I had to try again, I had to keep coming back day after day until I got it right.
I don’t want you to make the same mistakes I did.
From there, the book walks aspiring entrepreneurs through additional chapters that cover topics including:
- Doing what it takes to succeed
- Turning your passion into your trade
- When failure is not an option
- Creating multiple profit arms for your business
- Selling to commercial clients
- Creating a niche
- Learning your clients’ wants and needs
- Building a team
- Mastering “relationship selling”
- The power of networking
- Growing your company organically
- Acquisition and retirement planning
- Searching for your next idea
Praise for All In: Real Life Business Lessons for Aspiring Entrepreneurs:
“Bill Green takes readers on his delightful, humorous, and sometimes painful journey as a serial entrepreneur. Through engaging stories revealing valuable lessons I can't be learned and textbooks, aspiring entrepreneurs will discover that starting a business is the hardest work they'll ever do, but doing the work will reward them with a lifetime of opportunities.”
—Kathleen Allen, PhD, Professor Emeritus, Lloyd Greif Center for Entrepreneurial Studies, Marshall School of Business, University of California.
“This book is for anyone. It will take a look at the mind of a savvy, street smart entrepreneur and will help you on your journey of building a successful business.”
—Martin Hanaka, Former Chairman and CEO of The Sports Authority
“This book will enlighten true entrepreneurs! It is an absolute must read for entrepreneurs who are serious about success.”
—Mitchell Morgan, Founder, Chairman & CEO Morgan Properties