Hartford Mayor Luke Bronin has described Breakfast Lunch & Dinner (BL&D) as “some of the most creative and committed folks in the city.” BL&D has been busy collaborating with local organizations including the Hartford Chamber of Commerce and reSET to help create experiences for local small and micro business owners. MetroHartford Alliance Content Manager Nan Price spoke with BL&D Partner Joshua Jenkins to learn more.
NAN PRICE: Let’s start from the top. What is Breakfast Lunch & Dinner?
JOSHUA JENKINS: BL&D is a community venture-building agency. What that means is that we’re constantly looking at the current landscape of the city of Hartford and the Connecticut River Valley Region as a whole and thinking about ways to make this a more fun and interesting place to work and live. If you have an idea or something interesting to offer to the general population, we want to leverage the resources at our disposal to help you see that through.
NAN: A big part of your advocacy involves retail activation. Tell us more about that.
JOSH: Our main focus is exploring our retail activation initiative called Floor-Plan, which is focused on developing a hyper-local, robust retail community in Hartford. The basic premise is to create “a staircase” to success that small businesses and entrepreneurs can use to ascend at their own pace.
The small business market is so unique—and it’s make-or-break for so many. We want to create a staircase with stepping stones people can leverage to help foster their clientele and figure out their product demand with relatively low-risk.
NAN: Can you give us some examples?
JOSH: Sure. One example is the Retail Incubator we piloted in partnership with reSET earlier this year, which offered an eight-week workshop where small businesses from around the city took courses on developing an elevator pitch, working on their budget, pricing their products, and getting to market to help them refocus their business model and strategy.
Now, we’re producing a holiday market called Winterfair, which offer connections to Winterfest Hartford, with the goal of creating a shopping destination during the holiday season.
NAN: It’s a great opportunity to highlight local small and micro businesses.
JOSH: Right, exactly. The holiday market concept creates a more streamlined approach to have these small businesses and their products widely accessible for folks looking to shop locally and shop small this holiday season.
The idea of creating a shopping destination is so important—especially for small businesses—because it’s not easy or straightforward to just open up a brick-and-mortar shop. It takes a lot of different hands and it takes a lot of funding. But if you can create an environment that offers retail components and opportunities to have an experience or create an impression for the general population, that’s what keeps people coming back. And, if you think about creating retail in proximity to other retail, you’re now creating the opportunity for people to spend several hours shopping or interacting with new brands and products.
NAN: Aside from opportunities to participate in things like pop-ups and outdoor markets, what are the long-term goals for these small businesses?
JOSH: When we were recruiting folks to apply for the Retail Incubator and going through the pool of applicants, we wanted to target functioning small businesses that have at least piloted their ideas and are looking for ways to scale and accelerate. We saw there was definitely a desire for those businesses to eventually open their own brick-and-mortar and we wanted to help support this idea of revitalizing Hartford’s retail ecosystem.
If the Retail Incubator was the first step of the staircase, the next step would be potentially working with the incubator cohort to eventually have their products available at places like Semilla Café + Studio, which has a retail component as part of its business model.
So, instead of being a singular business that needs to generate funding, scout locations, and allocate resources toward the actual infrastructure of a brick-and-mortar, these small businesses could find opportunities to streamline their products into a retail setting without the high risk of needing to do that all themselves.
Read the entire interview at the Hartford Chamber of Commerce