HOW TODAY’S ENTREPRENEURS USE CONTINUOUS INNOVATION TO CREATE RADICALLY SUCCESSFUL BUSINESSES
Entrepreneur Eric Ries is author of the Startup Lessons Learned blog and Entrepreneur-in-Residence at Harvard Business School. He co-founded and served as Chief Technical Officer of IMVU, which was his third startup. Ries is a frequent speaker at business events and has advised startups, large companies, and venture capital firms about business and product strategy. His Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review, and the Huffington Post.
Ries has experienced startup failures throughout his entrepreneurial journey. According to the book, most startups fail; however, many of those failures are preventable. Using the Lean Startup approach may be beneficial.
Inspired by Lean manufacturing, the Lean Startup approach can help a company innovate and pivot with agility. The Lean Startup offers entrepreneurs in any size company solutions for continuously testing their vision continuously so they can adapt and make adjustments—before it’s too late. Ries’ book provides a scientific approach to creating and managing successful startups.
The book is broken out into three parts:
- Vision describes a new discipline of entrepreneurial management: Identify who is an entrepreneur, define a startup, and use “validated learning” to help startups gauge their progress.
- Steer details the Lean Startup method: Test business assumptions, evaluate progress, decide whether to pivot or stay the course.
- Accelerate explores Lean manufacturing concepts applicable to startups: Learn to grow, adapt, and innovate.
The Lean Startup has been well reviewed by several professors, entrepreneurs, and startup founders:
“Whether you are a startup entrepreneur or corporate entrepreneur there are important lessons here for you on your quest toward the new and unknown.”
—Tim Brown, CEO of IDEO
“The Lean Startup will change the way we think about entrepreneurship. As startup success rates improve, it could do more to boost global economic growth than any management book written in years.”
—Tom Eisenmann, Professor of Entrepreneurship, Harvard Business School
“If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book. Starting Lean is today’s best practice for innovators.”
—Randy Komisar, founding director of TiVo and author of the bestselling The Monk and the Riddle
“This book develops a rigorous science for the innovation process through the methodology of ‘lean thinking.’ This methodology provides novel and powerful tools for companies to improve the speed and efficiency of their innovation processes through minimum viable products, validated learning, innovation accounting, and actionable metrics. These tools will help organizations large and small to sustain innovation by effectively leveraging the time, passion, and skill of their talent pools.”
—Andrea Goldsmith, professor of Electrical Engineering at Stanford University, and cofounder of several startups
Find out more about The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses at http://theleanstartup.com/book.