The 2015 reSET Impact Awards honored Asarai, Inc. with a Bronze award. The annual event celebrates winners of the Impact Challenge and recognizes innovative, impactful and viable early-stage ventures and startups from all industries.
Innovation Destination: Hartford asked Impact Award winners about their companies and their experiences. Read our interview with Asarasi CEO Adam Lazar and watch a video to learn more about the company.
IDH: When and how did you develop the business concept?
LAZAR: I started the company in December 2013 to address the need for sustainable and renewable sources of bottled water in the world. With all bottled water companies using eroding precious groundwater resources, I realized that we were overlooking tremendous potential water resources available for many of us right in our own backyards.
In the spring of 2008, I toured a sophisticated Vermont maple production facility. I had witnessed maple producers separating the sugars from their tree saps for syrups and candies and discarding 97% of what they spent thousands of hours collecting in the form of pure water! I knew that there was an amazing reuse opportunity for the byproduct and it took a few years to hit on the right mix of research, development and manufacturing capability to bring the idea to life.
IDH: What makes Asarasi unique?
LAZAR: Asarasi is pioneering the recovery and bottling of naturally pure tree-drawn waters. We bottle sustainable and renewable organic waters from the purest source on Earth: the maple tree. We have added a mild carbonation for an enhanced customer experience and have created the world’s first sparkling tree water!
IDH: Why did you get involved in the reSET Impact Challenge?
LAZAR: Asarasi is an impact-focused business. We are impacting water conservation, creating value-added products to the maple farming communities of North America and reusing byproducts of existing maple production processes in the manufacturing of our products.
We are producing eco-conscious beverages for the discerning consumer, encouraging impact purchase decisions at the retail shelf. The reSET Impact Challenge seemed to be a natural fit for our business and we are grateful for the opportunity to have been a part of the challenge. We are thrilled to have been an honoree in this year’s Challenge!
IDH: Where do you see your company in the next three to five years?
LAZAR: Today, Asarasi is excited to have a partner in Sysco Foods to distribute our first product regionally within the food service channel in the Northeast.
In three to five years, Asarasi will be available nationally at food service establishments across the U.S. as well as internationally. Asarasi intends to also open up distribution within the national grocery and convenience store channels.
IDH: What would you say to other aspiring entrepreneurs or startup business owners?
LAZAR: Never be willing to accept the answer of no from someone who does not have the authority to say yes! Also find ways to say yes to everything and you will never turn down amazing hidden opportunities you would never have otherwise realized.