There’s no shortage of advice about topics including innovating, recruiting, fundraising, and branding, whether you’re an aspiring entrepreneur, a small-business owner, an intrapreneur, or a not-for-profit leader.
The Art of the Start 2.0 helps solve that problem by distilling Guy Kawasaki’s decades of experience as a strategist in the business world. The updated version of the book is more than 50% longer than version 1.0 and features Guy’s latest insights and practical advice about topics including social media, crowdfunding, and cloud computing.
The book includes thought-provoking “exercises” such as:
- Complete this sentence: If your startup never existed, the world would be worse off because ______.
- If someone asks your parents or your receptionist what your startup does, what would they say?
- Think about how you serve your customers. What kind of meaning does your startup make?
The Art of the Start 2.0 is designed to help readers master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down the competition.
According to Guy, “Entrepreneur is a state of mind, not a job title.”
Praise for The Art of the Start 2.0
“The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki’s generous wisdom, tips, and humor reflect his successes and failures. We can all benefit from his insights.”
—Arianna Huffington, President and Editor in Chief, Huffington Post
“A successful entrepreneur requires three things: a garage, an idea, and this book—Guy’s irrepressible guide to the raw essentials of life in a young company.”
—Michael Moritz, Sequoia Capital
About the Author
Guy Kawasaki is the chief evangelist of Canva (an online design service) and an executive fellow of the Haas School of Business at University of California Berkeley. Previously, Guy was the chief evangelist of Apple and special advisor to the CEO of the Motorola business unit of Google. His books include The Art of Social Media and Enchantment.
The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything is available at Amazon.com.