HOW TO FIND YOUR BREAKTHROUGH IDEA AND BUILD A FOLLOWING AROUND IT
Author Dorie Clark is an Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business and a Visiting Professor for IE Business School in Madrid. Clark frequently contributes to the Harvard Business Review, Forbes, and Entrepreneur and has appeared on media including MSNBC, NPR, and the BBC.
Clark’s book, Stand Out, was named the #1 Leadership Book of 2015 by Inc. Magazine.
“The ultimate reason to invest in developing and spreading your ideas is—as Steve Job puts it—the imperative to ‘put a willingness to trust that your generosity will benefit the world,” Clark writes in the book’s introduction. She continues by saying, “If you want to become recognized as the best in your industry, you have to fight for it.”
The book walks readers through how to identify ideas that set them apart and successfully promote them. Stand Out is broken out into three different parts:
- Finding Your Breakthrough Idea—covers developing a niche and creating a framework
- Building a Following Around Your Ideas—discusses building a network, audience, and community
- Making It Happen—describes how to put it all into practice
Stand Out includes examples from interviews with thought leaders including author, entrepreneur, and public speaker Seth Godin; best-selling author Dan Pink; and David Allen, who is best known as the creator of the “Getting Things Done” time-management method.
According to the Library Journal, “For those just starting a career or trying to reinvent themselves, this book is a great choice. The ideas presented are practical ways of establishing your brand and your influence as an expert.”
Stand Out is “highly recommended” Michael Port, author of Book Yourself Solid, who says, “This is the book for you if you are starting any kind of personal, professional, or societal movement…Read this book and your revolution will be officially in motion.”
Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It is available at Amazon.com.