The Alchemist, by Paulo Coelho is an international bestseller. The metaphorical novel follows a young shepherd on a journey to find treasure.
Cuddlr Co-Founder Damon Brown says there is so much symbolism in the novel and notes that there is nothing more entrepreneurial than having faith in your own journey.
“As entrepreneurs we all can relate to this fable,” he says.
In this Inc. video, Brown explains why he feels The Alchemist is the one book all entrepreneurs should read.