Entrepreneur Racquel Lunser knows a thing or two about how to stay healthy and fit. She has been teaching group fitness and doing personal training in Connecticut for more than 18 years.
Lunser also knew she wanted to pursue her passion to open her own workout space. She began with an outdoor bootcamp program that took place in Hartford. “Results showed quickly, word of mouth spread and the rest is history!” Lunser says.
LAUNCHING THE STARTUP
In 2011, Lunser named her bootcamp and personal fitness training company Racquel’s Addiction Fitness and created a logo. And, on October 21, 2013, she opened the doors to the Addiction Fitness Loft, which is located at 30 Arbor Street in Hartford.
The business model encourages exercisers at all levels and features classes including circuit training, bootcamp, cardio kickboxing and yoga body sculpt.
Watch a video of one of the classes at the Addiction Fitness Loft.
According to Lunser, the Parkville neighborhood was “appealing since it is central to all locations and taps into areas such as West Hartford, Newington, East Hartford and New Britain.”
She adds, “I also liked the ‘artsy’ concept with the local artists, musicians, theater and dance surrounding us. In my particular building, I like the loft-style space which has plenty of room, light and windows that creates natural body energy.”
Although she didn’t rely on any Connecticut resources to get her company off the ground, Lunser notes, “I did network with a lot with other small business owners and found social media to be one of the best forms of marketing as well as word of mouth from loyal members, some of whom have been with me more than 10 years.”
Regarding advice for entrepreneurs or startup business owners, Lunser says “live your dreams.”
She also encourages others to “provide a service or product you believe in and are passionate about and provide consistency and dependability. Your audience has to be as passionate about your brand as you are.”
She continues by saying, “Don't be afraid to take a leap of faith because you will only be happy doing what you love to do. If you put your heart into something and do it with good intentions you can never fail. You have to commit to your brand and be prepared to live and breathe it 24/7.”
Lunser also advices, “Usually there are no days off or breaks but, just like children, it becomes your baby that you nurture and take pride in seeing it grow. It’s been the best move I ever made by believing in myself and having a support of people who also believed in me and my brand.”