Connecticut startup seedership created a social impact marketing platform designed to help companies track how they do good. The company has released its 2020 Spring into Kindness Small Business Study, conducted by independent market research firm Drive Research. The study surveyed 403 small businesses across the nation to examine how and why they give back and their expectations of benefits from their charitable contributions.

“Throughout the past two years, we’ve learned that small businesses care deeply for their communities and give back primarily out of passion to make a difference, and since the outbreak of COVID-19 we have seen their desire to help heightened,” said seedership Cofounder Jennifer Smithberger. “Our study reinforces the authenticity of small businesses’ commitment to their communities and also identifies additional opportunities for giving—to better advance their marketing efforts and business growth.”

Download the full study, sharable infographic, and other materials.

Learn more about seedership: CT Startup Helps Small Businesses Track the Ways They’re Doing Good