On October 6, the University of Hartford’s Barney School of Business’ Ellsworth Symposium Lector series presented “The Start-Up Secret Sauce: Building a Company from the Ground Up” with Brian Bordainick, Founder and CEO of Dinner Lab.
Watch Bordainick’s complete lecture “The Start-Up Secret Sauce: Building a Company from the Ground Up”
Bordainick recommended must-view information for aspiring entrepreneurs.
DESIGN FOR ENTREPRENEURS
Designing for the New Russ and Daughters — “The way that she went about this is completely amazing,” says Bordainick.
Bordainick suggests entrepreneurs follow these Guy Kawalski’s rules for presentations: The Only 10 Slides You Need in Your Pitch. It’s “not always easy to do, but a pretty good rule of thumb to live by,” he adds.
He also recommends using the Business Model Canvas, and says it’s a “pretty good way to think about laying out your idea and how to get it out of your head and on paper.”
WHAT TO WATCH
Bordainick is a big fan of Goose Island Beer’s commercials. He has two favorites: Top 10 Best Global Beers and To What’s Next.
Where Good Ideas Come From by Steve Johnson Bordainick says is “a bit cheesy, but pretty solid 4 minutes of YouTubing.”
About Field Observations with Fresh Eyes – Tom Kelley (IDEO) Bordainick notes,“You should always approach problem solving like these guys.”
Bordainick wishes he’d thought of the idea for this out of the box marketing example, which was posted by Rehan Allahwala, Founder of Pakistan Association of North America.
BUSINESS MUSTS
“Y Combinator has some amazing documents about fundraising,” Bordainick noted. “I highly recommend that you take a look at them and begin to familiarize yourself with the process. No matter what phase of the company you are at, it is important that you educate yourself.”
He also recommends reviewing a list of documents from the National Venture Capital Association (NVCA).
