Influencer marketing is a great way to let people know about your Hartford-based business. It can help you build your brand and bring in new customers within the local area and beyond.
The first step in using influencer marketing is to understand what it is. Influencer marketing is a valuable technique and works by identifying people whom your target market can look to for advice and recommendations. These people influence the buying decisions of your prospective customers. You market your product or service to these influencers, who then promote it to the people who look to them when making a buying decision.
THE OPPORTUNITIES OF SOCIAL MEDIA
Social media has brought influencer marketing to the forefront for a couple of reasons. First, the “networking” aspect of social media has made it very easy to identify influencers for your event, product or service. For example, if you have a Twitter account for your business, you can see who follows you. You can also see who your followers follow. If you look through the list of followers of your followers, you may see the same names popping up time after time. These are the influencers—they are the people your target customers look to.
The second reason that social media is so integral to influencer marketing is that it is a great equalizer. You can follow anyone, and anyone can follow you, provided that permission is granted. But those who are in business will usually encourage people to follow them, and this includes celebrities. A celebrity would never invite you into their home to have a cup of coffee and discuss what new products they like, but they will certainly let you follow them on Twitter and tell you all about it.
PUTTING INFLUENCER MARKETING INTO ACTION
Now that you know what influencer marketing is, it’s time to put it to work for you. You can start small, or local, and build from there. Is there someone prominent in the Hartford area who uses your product or service? It could be someone in politics, business, sports, or entertainment. It may be someone you sold your product to directly or someone who commented on it on social media. Tag them in a Facebook post or tweet and ask about their experience. If you use their name or handle, everyone who follows them will see it.
You may need to reach out to an influencer. To do this, consider who would be a good influencer. Again, you may want to look for someone local, at least to start with. Try to think of someone who will also gain something from a relationship with you. They may be looking for followers as well. Develop a mutually beneficial relationship, then decide how you can both help each other.
Influencer marketing may be just what your business needs to take your social media efforts to the next level.
About the Author
Jess Walter is a freelance writer and mother. She loves the freedom that comes with freelance life and the additional time it means she gets to spend with her family and pets.
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