The startup industry is booming. Every day, we find out about a new startup that blows the lid off the market. With each new big thing, we see more women rising to prominence in the industry. Women are stepping out of the shadows and seizing opportunities.
Women are proving that the playing field can be leveled. Having founded their own startups, they continue to grow them. Their professionalism and drive blaze a trail for other women to follow.
AussieWritings investor Catherine Maxwell, says, ‘’These entrepreneur women value their staff and try to surround themselves with people who share their vision. As a team, they can then drive their businesses forward.” She adds, ‘’Hard work, dedication, and sacrifice are necessary. But these formidable ladies are proof to any girl or woman looking to enter the startup market that they too can be successful.’’
Here are some examples of female entrepreneurs dominating the startup industry:
LUMI – PACKAGING COMPANY
Jesse Genet is the founder of Lumi, a packaging company that reaches all 50 states in the United States and a total of 20 countries. Jesse’s appearance on Shark Tank brought her a good deal of recognition. However, she chose to decline the offer investors made to her on the show. Instead, Jesse went on to raise the money to pursue her dream on Kickstarter. She placed her product in 1,500 stores and has generated a seven-figure sales margin.
Jesse has encountered many obstacles in the way presented by the fact that she is female. However, she has risen above. Bob Stewart, an employee at Lumi, says, “Instead of allowing them to deter her, she has chosen to let them drive her to further success.”
HIPCAMP – ALL ABOUT CAMPERS
Founded by Alyssa Ravasio, Hipcamp is a startup that connects would-be campers with different options for their trip. It enables travelers to choose where they stay and make their camping experience as awesome as possible. Alyssa decided to exploit a gap she detected in the market. The user-friendly website makes Hipcamp a startup that stands out among others.
WERK – JOBS REDEFINED
The startup Werk was co-founded by Anna Auerbach and Annie Dean. It connects people with jobs in top companies that offer work flexibility. The inspiration for the two founders was that the conventional workplace is not necessarily conducive to women. The commitments of motherhood often prevent qualified, effective women from working in positions that fully exploit their potential.
Together, Anna and Annie are reinventing the workplace and the workday to enable flexibility without sacrificing productivity. They source jobs from major companies and then find workers who can do the job provided they’re offered some flexibility in terms of time and work base.
BHAVA – SMART EMPLOYEES FOR TECH COMPANIES
Elizabeth Zaborowska is the founder and CEO of Bhava Communications, a platform that connects communication experts with new and existing tech companies. She helps these organizations employ people to sharpen their messaging, branding, and marketing. Elizabeth has won multiple awards for her contributions to the industry and her pioneering spirit in striving toward gender equity.
Her company is growing at an increasing rate, and she says she owes this to three important lessons she has learned:
- You should place the values of your organization above its profits.
- If you invest in your executives, the dividends you receive outweigh the expense.
- You may need to change course midway through developing your startup.When you listen to different points of view and see that they make sense, it’s easy to alter your approach if necessary.
DEFY LINGERIE – CELEBRATING ALL BODY TYPES
Kariyma Marie is the founder and designer of DEFY Lingerie. She used the experience she gained working in the beauty and fashion industry to develop her startup. DEFY Lingerie is revolutionizing the lingerie industry with its approach of celebrating all body types, which encourages women to accept themselves.
It shows them that they no matter their body type, women can still own beautiful lingerie. DEFY Lingerie combines shapewear and sexy lingerie to emphasize a woman’s beauty without forcing them to feel they must alter their bodies.
Kariyma’ssecret to success is remembering how empowering her platform is and the responsibilities that come with it. She uses a lot of visual messaging in her marketing to show women they are unique and beautiful. The message she delivers is powerful. She also feels that without the right people working for and having her back she’d never have succeeded. Kariymaplaces great value on collaboration.
WOMEN ARE LEADING SUCCESSFUL STARTUPS
These are a mere handful of the hundreds of brave women soldiering on in the startup industry. The common thread woven through all their stories is their determination to make it in a so-called “man’s world.”
They prove their ability to compete not by trying to be like their male competitors. Rather, they capitalize on the unique qualities they have as women that allow them to succeed.