THE REVOLUTIONARY BOOK THAT WILL CHANGE THE WAY YOU DO BUSINESS
Entrepreneur and innovation expert Clayton M. Christensen is the Co-Founder of Innosight, a growth-strategy consultancy; Rose Park Advisors, an investment firm; and the Christensen Institute, a non-profit think tank. He is the Kim B. Clark Professor of Business Administration at the Harvard Business School and the author of nine books, including several New York Times bestsellers: The Innovator’s Dilemma, The Innovator’s Solution, Disrupting Class, and most recently How Will You Measure Your Life? Christensen was named the world’s most influential business thinker by Thinkers50 in 2011 and 2013
According to Christensen, outstanding companies can do everything right and still lose their market leadership—or worse, disappear altogether. The book describes how companies can avoid this kind of outcome.
With a focus on “disruptive technology,” Christensen shows why most companies miss out on new waves of innovation. He claims that successful companies with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The Innovator’s Dilemma presents a set of rules for capitalizing on disruptive innovation.
The Innovator’s Dilemma is broken out into two parts:
- Why Great Companies Can Fail
- Managing Disruptive Technological Change
The book is designed to help readers determine:
- When it is right not to listen to customers
- When to invest in developing lower-performance products that promise lower margins
- When to pursue small markets at the expense of seemingly larger and more lucrative ones
Praise for The Innovator’s Dilemma
“Absolutely brilliant. Clayton Christensen provides an insightful analysis of changing technology and its importance to a company’s future success.”
—Michael R. Bloomberg
“This book ought to chill any executive who feels bulletproof —and inspire entrepreneurs aiming their guns.”
“A masterpiece….the most profound and useful business book ever written about innovation.”
—George Gilder, The Gilder Report
The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business is available at Amazon.com.