I’ve probably read more than my share of business management books—and love the theories, fresh perspective, and insights they contain. But none have impacted me like this book.
Traction is much more than theory. It’s essentially a “how-to” manual for every leader who wants to build a strong, manageable, scalable business. The book describes the Entrepreneurial Operating System (EOS), which provides instruction for how to create a solid, effective management framework and then guides readers through the process of building their business around it. Every owner and leadership team should read this book!
In fact, I was so convinced about the positive impact the EOS process could have on a company that I left my c-suite position and launched my own startup, Be Real Culture LLC, in order to help more business owners implement the system.
It’s clear Wickman was influenced by other acclaimed business works, such as Jim Collins’ Good to Great and Michael Gerber’s E-Myth Revisited. But in Traction, Wickman cleverly pulls all the best time-tested, effective tools together into one complete system then lays out a simple plan for implementation. He also includes real-life examples of businesses that are using EOS and shares their stories, challenges, and triumphs.
While the writing style is a bit boring, and Wickman’s use of acronyms will probably drive you a little crazy, the content is spot on. Yes, most of it is common sense—but common sense is not always common practice. If you’re a business owner, make the time and have the discipline to implement what Wickman teaches in the book, you’ll see remarkable improvements in your business.
Traction: Get a Grip on Your Business is available at Amazon.
Learn more about Bernie and Be Real Culture in our interview:
Entrepreneurial Operating System-Based Consulting Startup