AEC Marketing – It’s A Lifestyle
While AEC marketing is arguably a niche focus, we find there to be plenty of opportunity with not only the (A)rchitects, (E)ngineers and (C)ontractors that identify inherently with this industry acronym, but with many related organizations in the greater built environment. From real estate professionals and public-sector agencies to property managers and environmental consultants, we have been fortunate to work with a diverse group of fantastic clients since our inception in 2010.
Stay in Your Lane, People
If I had a dollar for every time I’ve heard the “my firm could design/construct virtually any type of facility” line, I’d be retired. To that end, my firm could design/construct marketing strategies and promotional collateral for virtually any type of client. But we don’t go that route. On the contrary, our well-defined specialization and supporting brand positioning have been absolutely integral to Golden Egg’s success. We’ve picked our lane, and we’re sticking with it.
Are You at A Fork in The Road?
Do you want to be known for your expertise and depth of experience, or would you rather be perceived as a jack of all trades, master of none? We are here to help you refine your focus, and give you the tools you need to win work. Align with a team that speaks your language. It may seem relatively unimportant in evaluating your options—until you end up lost in translation.
About the Author
Lindsey Mathieu is Founder and owner of Golden Egg Concepts, a Connecticut-based marketing firm specializing in the architecture, engineering, and construction (AEC) industry.
Learn more in our interview:
CT Woman-Owned Business Finds Marketing Niche