100 ESSENTIAL BELIEFS, CHARACTERISTICS, AND HABITS OF ELITE ENTREPRENEURS
Serial entrepreneur Kevin D. Johnson is president of Johnson Media Inc., a multimillion-dollar marketing and communications company that serves some significant Fortune 100 businesses. An innovative leader, Johnson has appeared on CNN, ABC’s Good Morning America, CBS, Oprah Radio, and in The New York Times and The Wall Street Journal.
The books starts off with a bang, with the author saying:
To be an entrepreneur is to think differently. While most people seek refuge, entrepreneurs take risks. They don’t want a job; they want to create jobs. Their goal isn’t to think outside the box as much as it is to own the box. Entrepreneurs don’t follow the market; they define the market. This bold and seemingly backward way of thinking I refer to as the Entrepreneurial Mind.
DEVELOPING THE ENTREPRENEUR MIND
According to the author, the Entrepreneur Mind is a way of thinking that comes from learning the essential lessons from successful entrepreneurs.
Written for aspiring and seasoned entrepreneurs, The Entrepreneur Mind provides 100 key lessons for entrepreneurs in seven different areas:
- Strategy—creating new markets, risks, outsourcing, technology, failure
- Education—pros and cons of higher education
- People—teamwork, talent, and mentoring
- Finance—tips on paying taxes, managing your cash flow, and the benefits of hiring an accountant
- Marketing and Sales—finding customers, getting the word out, building a network
- Leadership—pushing beyond your fears, making sacrifices, having endurance
- Motivation—making your idea a reality, learning to love your entrepreneurial lifestyle
PRAISE FOR THE ENTREPRENEUR MIND
“Kevin Johnson has written a phenomenal book that will inspire readers to become high-achieving entrepreneurs. Kevin exemplifies and articulates the great opportunity, fulfillment, and value that pursuing entrepreneurship brings.”
—Andrew Young, former mayor of Atlanta, U.S. congressman, and U.S. ambassador to the United Nations.
“What I absolutely love about this book is the embedded story within about an entrepreneur who sought mentorship, and in turn became a mentor to others. This book isn’t just for entrepreneurs, though; it is for thinkers, doers, and winners.”
—Robert Lahm, PhD, associate professor of Entrepreneurship, Center for Entrepreneurship and Innovation, Western California University
The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs is available at Amazon.com.