25 TALES TO HELP ENTREPRENEURS START, GROW AND SUCCEED IN SMALL BUSINESS
The Entrepreneurial Spirit Lives: 25 Tales to Help Entrepreneurs Start, Grow and Succeed in Small Business provides advice about typical management, marketing, and financial challenges faced by small business owners.
Author and lifelong entrepreneur Cavanaugh L. Gray, who is Founder of the web consultancy The Entrepreneur Café, LLC, notes that he has always been interested in entrepreneurship. Gray’s entrepreneurial experience is backed by almost two decades of small business training and business development, with a focus on business and strategic planning, marketing strategy, and entrepreneurial education.
Gray has contributed to Entrepreneur Magazine and has taught Small Business Management and Integrated Marketing Communications at the college level. In 1998, Gray founded the Young Entrepreneurs Program, a nonprofit organization for entrepreneurs up to age 18.
The Entrepreneurial Spirit Lives begins by asking readers point blank: Why do you want to go into business for yourself? Each of the book’s chapters is taken from questions asked by early-stage business owners or an actual business case from The Entrepreneur Café clientele. Topics include:
- Business planning
- Forming partnerships
- Advisory boards
- Public relations and advertising
- Social entrepreneurship
Throughout The Entrepreneurial Spirit, Gray provides easy-to-follow advice and interactive end-of-chapter exercises. The book is designed to help entrepreneurs, startups, and organizations gain a better understanding of small business concepts, effectively navigate the entrepreneurial landscape, and grow their businesses.
The Entrepreneurial Spirit Lives: 25 Tales to Help Entrepreneurs Start, Grow and Succeed in Small Business is available at Amazon.com.