Business-to-business (B2B) email marketing is a direct and efficient way to communicate with your customers—but it doesn’t have to be complicated. The key is understanding your audience and doing what’s needed to adjust your campaigns accordingly.
MageMail provides six actionable steps to build a successful B2B email campaign.
About the Author
MageMail CEO Erik Bullin writes about innovation, ecommerce, emerging tech, leadership, and Software as a Service (SaaS). He also mentors startups with programs such as MassChallenge and Techstars.