By Jeannette Punsoni Dardenne

When looking for ways to keep your audience entertained, it’s important to switch things up every once in a while.

What does a dog have to do with insurance? So much!

• He could be a mascot
• He could be a calming character
• He could be a reminder to have your dog insured
• He could be a dog that makes your audience laugh

Don’t overthink marketing. Don’t second-guess your decisions! Perfection is often unattractive and unattainable. Just keep switching things up and see what sticks!

About the Author
Business and marketing strategist Jeannette Punsoni Dardenne is Owner of INGroup Creative, an Advisor at the University of Hartford Entrepreneurial Center and Women’s Business Center, and Co-Owner of Eat IN Connecticut.