Life Is Ideal Founder Tina Kadish is a business coach, motivational keynote speaker, trainer, and author of F.R.E.E.D.O.M. – 7 Steps to Thrive in Life and Business. Her entrepreneurial journey wasn’t planned—more like a self-discovery journey.

Tina built her corporate career as a progressive training and development professional. When her position at her company downsized in 2003, she leaned into the opportunity to figure out a career path that aligned with her passion. MetroHartford Alliance Content Manager Nan Price learned more about Tina’s entrepreneurial evolution.

NAN PRICE: How did you develop the business concept for Life Is Ideal?

TINA KADISH: When I got laid off in 2003, I was at a crossroad trying to figure out what I wanted to do next. At that point, I didn’t know I wanted to be an entrepreneur.

I used a tool called the Passion Test, which helped me discover that I wanted to be an entrepreneur. I wanted freedom to do what I wanted to do. With the layoff, the uncertainty hit home that I wanted to be in control. I decided I wanted be an entrepreneur because I wanted to be in control of my own destiny.

The reason why I decided to go into business coaching is because as I was building my business, I was working with a lot of entrepreneurial clients, helping them get clarity on what they wanted to do. And I would always refer them to a coach. So, I became a coach.

NAN: Once you decided you wanted to be an entrepreneur, what steps did you take? Did you utilize any local business resources?

TINA: I did a business plan through the Small Business Administration (SBA) and I checked out local resources. What really helped was talking to people. I started networking and joined some groups, including Ladies Power Lunch.

The Passion Test also helped me get more clarity. I got certified with the organization, took additional classes, and enlisted in more of their business programs.

I also benefitted from a business coach who has a program called The Money Power Program. I got certified in her program and it helped me learn how to help other women start a business.

I learned to focus on things like: What is your vision? How do you know your perfect client? How do you market to your perfect client? What messaging do you need to share to your perfect client? How do you package your services and generate revenue for your business?

NAN: So, you gathered this knowledge, then how did you actually build the business?

TINA: I decided I wanted to help women step into their purpose and start their own businesses. I was doing that part-time—which I always recommend to any of my clients, don’t just quit your job and start a business. I actually took a job as a corporate recruiter in 2007 and stayed there 11 years while building my business part time. I still do some facilitating and training for Career TEAM LLC.

I officially started Life Is Ideal in 2012 and finally escaped the corporate world in 2018. Now I’m a business owner full time. Today, I help other women leave their corporate jobs, figure out what they want to do, and create a successful business blueprint that will generate clients so they have a life with joy, freedom, and prosperity.

NAN: How are you building your clientele?

TINA: On social media and through speaking opportunities at libraries and other venues. I have a networking community I lead every Tuesday night. I’m also president of the Master Networks Danbury chapter.

NAN: What is your biggest lesson learned or advice for others?

TINA: Knowing your value, believing in yourself, and not comparing yourself to other people was huge for me. I used to question my value and compare myself to other people thinking they were more successful than me. I’ve learned that we all have unique gifts and talents. And, when you know your worth and you know your value, it is so powerful.

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