Momentum Life Mastery Coaching Founder Typhanie Alexander recently participated in the reSET 2022 Impact Accelerator. MetroHartford Alliance Content Manager Nan Price spoke with Typhanie to learn more about her entrepreneurial journey and what she gained from the accelerator experience.
NAN PRICE: How did you develop the business concept for Momentum Mastery Coaching?
TYPHANIE ALEXANDER: In terms of coaching, it’s organically developed over time. I’ve always been inclined to help people by teaching, instructing, and guiding them along their life journeys.
I worked in childcare for more than 25 years. As an administrator, I found myself in situations where I was constantly “coaching” people, whether it was staff or caregivers. People were constantly asking for advice—and my door was always open.
Eventually, I realized that if I was going to provide coaching, I needed to make it a legitimate practice. That’s what made me officially pursue life coaching, become certified, and coin Momentum Life Mastery Coaching.
The idea started about seven years ago. I’ve been officially practicing for about five years part time.
NAN: What compelled you to join the reSET accelerator?
TYPHANIE: I had connected with a reSET team member through her former position. She described what reSET does and how it helps local entrepreneurs. I decided to apply because I’ve always been interested in developing relationships with community organizations and because I wanted some direction with my business.
As a coach, one thing you quickly learn that one-on-one coaching can only take you so far. Meeting people individually definitely has an impact, but to really expand and have an impact, you need to work with more than one person at a time.
NAN: What did you gain from the accelerator experience?
TYPHANIE: I wanted to learn how to structure my business—what the next steps would be in my business evolution to be able to capitalize more on my time, so I could spread the resources have access to more efficiently. The accelerator really focused on all those things.
It was about taking a good temperature gauge on your business, understanding how it’s built, what’s working, what’s not working, what resources you need, and how to connect with the people who can help you take the next steps in your business.
I’m trying to build this business for longevity. This is something I want to retire into and theoretically do for the foreseeable future. I don’t want it to be something that burns hot and then burns out. I want to build a brand that becomes top of mind when people are thinking about coaching, consulting, and training teams.
NAN: What sets your coaching style apart?
TYPHANIE: I tend to be heart-driven. I’m very people-focused, empathic, and empathetic. I focus on coaching what I’ve lived. I’m showing people my process, but customizing it to meet them where they are so their process moves forward in the way that’s best for them.
Also, I really believe that you have to bring a balanced approach to most ventures. But especially entrepreneurship, and especially when you’re working with children, families, teams. No matter which setting, there’s a thread that goes through that.
It takes balance, awareness, and communication. And I think all of that can be done intentionally and with focus.
NAN: You mentioned the word “balance.” Anyone who knows me knows I prefer the word “alignment.” So, tell us how you find balance or alignment as an entrepreneur.
TYPHANIE: You are 110% correct that alignment is how it works. So, it’s less me having to be different people at different points of my day and more what is required of me. I have my family and I have my full-time work that has to take priority because that’s the foundational piece to pretty much everything. I have to make sure that those things are in peace and they’re not compromised in any way.
But then also there’s my health and making time for friends and people in my circle. And I have to make sure the people I surround myself with are people who align with my life.
It’s the same thing with having this business. As a solopreneur, I cannot work 24 hours a day. I have to prioritize tasks. I have to seek help where it’s appropriate. And I have to be very realistic about what I’m trying to achieve and how—and aligning the entrepreneurial journey into the life I live every day.
It can’t be: I’m an entrepreneur over here, and then I’m a mother over here, and then I’m a full-time staffer over here, and then I have friends over here. The same person has to get up every day and operate within the same 24 hours. And anything that’s not in alignment with that either has to go on the shelf for later or it has to be adjusted so it can align. So I agree with you, the word balance is used more frequently, but it’s truly alignment that makes it work.
NAN: What would you advise others thinking about starting their own business?
TYPHANIE: Number one is expect the unexpected. And release the expectations because they can give you “analysis paralysis,” where you can analyze yourself into non-action.
My other advice is to have fun. Let it be a reflection of who you are as a person, not what someone else is doing. Don’t compare yourself and don’t get so hung up on the expectations of entrepreneurship that you get that analysis paralysis.
Also, I think staying present is really important. Being present in your life and being present in your entrepreneurial journey.
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