Connecticut Main Street Center (CMSC) helps revitalize downtowns throughout Connecticut to become the social and economic heart of each community. In the midst of the COVID-19 pandemic, CMSC Marketing & Development Director Christine Schilke spoke with MetroHartford Alliance Content Manager about how the organization continues to support Connecticut small businesses.

On finding opportunities for collaboration, Christine notes “It’s all about thinking outside the box and talking with each other about our creative ideas. It’s sharing what’s working well and putting forward questions like: Does anyone have any information about landlords and rents? Can anyone provide any guidance?”

She adds, “It’s a collaborative spirit of knowing we’re all in this together, so let’s help each other out as much as we can and be as creative and innovative as we can. Even if we don’t have all the answers right now, we’re starting to ask questions so we can create some solutions.”

Read the entire interview at the MetroHartford Alliance site.