Lumi Agency and weHartford Founder Melissa Melonson loves supporting Hartford, from its restaurants and theaters to its local parks and historic buildings. She’s also passionate about creating innovative experiences.
With the COVID-19 pandemic impacting many local businesses, Melissa was determined to create new ways to boost fun and help Hartford’s economy.
“I want to help people gather safely and see the community come together again,” explains Melissa. “After being stuck inside all winter and spring, I knew that if we used a little bit of imagination and innovation, we could still bring people together.”
MetroHartford Alliance Content Manager Nan Price spoke with Melissa about how she collaborated with the Hartford Chamber of Commerce, Bushnell Park Foundation, TheaterWorks, and Hartford restaurant owners to bring people to downtown Hartford and help support local businesses with projects including Picnic in the Park, Dinner & A Show – Hartford At Home, and Yes-or-No-Morgan, which launches January 8.