When creating a crowdfunding campaign, one of the best things you can do to improve your chances of getting a lot of donors is to write a compelling campaign description. Still, many people don’t pay enough attention to what they say in the crowdfunding description and end up with a lot less donors than their campaign should have gotten.
This is a mistake that no one should make—your cause probably has an interesting story behind it, something that will draw the donors in. You should use that to your advantage.
Here are some tips on writing the best crowdfunding description possible.
1. Be Specific
Writing a lot of text that holds little meaning will most likely not help you achieve your goal—it will only bore the readers. People don’t like donating money if they aren’t told exactly what will happen to it.
Therefore, you need to write a detailed description of your background, your cause’s background, why you need the money, and how you intend to use it. This way, your donors will know exactly what they are donating to and they will be more compelled to give.
2. Try to Use Positive Words
Using negative statements can seriously affect your chances of getting the donors attention.
Avoid sounding as if you were begging and grab the readers by being positive and focusing on presenting your cause in the best light possible. It’s obvious that you need the money, after all, you created the campaign—don’t mention it too much.
If you do a good job showing people why they should donate, you will get the money even without the begging.
3. Keep It Short
No one wants to read a novel about why they should give you money. A brief description will do a lot better than a lengthy one. This way, you’ll have a fair chance in competing with all the other campaigns and other stimuli that can distract potential donors.
“When writing a crowdfunding campaign description, it’s always best to keep it somewhere in the middle—not too long and not too short. Potential donors might dislike descriptions that are too short and scarce of information, but they also don’t have time to read a description that goes on forever. A happy middle would be somewhere in the range of 300 to 700 words,” says Elliot Turner, a writer at Assignment Help.
4. Ensure Your Crowdfunding Description Is Error-Free
When reading a crowdfunding description, nothing is as off-putting as a grammar or a spelling mistake. It makes it look like you don’t care enough to proofread what you wrote, and it makes your cause weaker and less likely to attract donors.
Luckily, plenty of free tools online can help you write the best description possible.
- State of Writing and Grammar Checker –free grammar resources
- BoomEssays and Academized — help you get rid of style mistakes
- Cite It In and Easy Word Count — support when adding references and proofreading
- OXEssays — proofreading tool
- Via Writing and Simple Grad — writing guidance and tools to help develop your writing style
- Essayroo —community enables you to get advice from professional writers
- My Writing Way and Academadvisor —blogs that provide information and advice about formatting and writing
5. Show Your Passion
No matter what you write about or what your cause is, make sure you present it with passion.
No one will be passionate about your cause if you aren’t. Every sentence of your crowdfunding description should clearly state to the readers that you care about what you are doing. This will establish trust and inspire potential donors to donate and help your cause.
Putting It All Together
One of the most important elements in any crowdfunding campaign is a compelling description. Getting your description right means attracting a lot more donors to your cause. A description that is specific, positive, concise, well-written, and shows your passion will get your audience’s attention and motivate them to donate to your cause.