Based in Milford, CT and founded in 2015, the company has 20 employees, six of whom reside in Connecticut. The others are in sales, explained ROAR Athletic Performance Company Founder Matt Arciuolo.
A HISTORY OF ENTREPRENEURSHIP
ROAR Athletic Performance Company has a history of entrepreneurship. Arciuolo, who created the company’s signature XG4 performance insoles, comes from a long line of shoe artisans. His grandfather was a master shoe builder in Italy, and his father began the foundation for the family business when he began developing custom shoe inserts.
Arciuolo’s entry into entrepreneurship began in 2005, when he became the Pedorthist for the U.S. Olympic Bobsled/Skeleton team. Around this time, he began working on a prototype for an insole that would provide greater energy return to athletes, essentially enhancing the “push” bobsledders use before jumping into their sleds.
Arciuolo spent 10 years working with all types of athletes, researching and fine-tuning his innovative concept before patenting the XG4, which he describes as “a carbon fiber insole designed to improve athletic performance by absorbing and returning energy.”
He adds that, “The company’s biggest challenge is the product learning curve—getting people to understand how the products works and can provide benefits.”
COLLABORATING WITH CONNECTICUT HIGHER EDUCATION
Arciuolo worked with Southern Connecticut State University and the University of Hartford to test the scientific portion of the XG4 design.
“SCSU is testing the XG4 for its performance capabilities in events such as the vertical jump, 20-, 40- and 60-yard dashes and agility tests,” Arciuolo explained.
“UHart, on the other hand, is examining the XG4 and its effects on the actual anatomy of the foot and lower leg,” he continued. “Using motion-capture technology, data can be obtained at 26 different locations on a granular level.”
UNLIMITED MARKETING APPEAL
“The XG4 is the first product designed to increase performance,” says Arciuolo. The patented design was first created for Olympic athletes and includes a client base from the National Football League, Major League Baseball, and the National Basketball Association. However, the product is now being marketed toward the general public, including high schools and colleges. Arciuolo noted that the company plans to expand its marketing to a more mainstream audience, such as walkers.
“The market is virtually limitless,” he emphasizes. “If you’re on your feet, you’re getting energy return and can benefit from the XG4 design.”