Through a marketing course taught by Dr. Jiyoon An, Ph.D, Nichols College is seeking New England-based businesses to work with student researchers. As part of their marketing course, research teams of 2-4 students will work businesses that need to focus on:
- Social Media Marketing: Strategy and Analytics
- Mobile App Marketing Strategy/Digital Marketing Strategy
- Customer Acquisition Strategy
- Customer Engagement Strategy
- Content Calendar (Created or Curated)
- Customer Experience Design
Data-driven marketing research methods will be applied to address each business’ marketing challenges by analyzing quantitative (e.g., metrics) and qualitative (e.g., interview) data for marketing insights.
The free collaboration will take place during the fall 2019 semester. The final marketing insights and suggestions will be delivered in December as the outcome of the partnership. An in-person engagement with students is required.
The college is ideally looking for customer-oriented retailing businesses. Learn more by emailing firstname.lastname@example.org
About Dr. Jiyoon An, Ph.D
A champion of project-based learning to bridge theory and practice, Dr. An enjoys engaging with innovation marketing communities with a focus on global marketing and entrepreneurship.
She has led marketing strategy projects for local innovators (in partnership with the Small Business Development Center), served as a judge for the EforAll (Entrepreneurship for All) pitch contest, acted as a marketing judge in Massachusetts Institute of Technology (MIT) Inclusive Innovation Challenge, and collaborated with the Rhode Island Small Business Center since 2016.