“Television-based streaming devices like Roku and Amazon Fire TV are growing exponentially. The Roku operating system is even being embedded into some new televisions manufactured today,” Lassoff explains. He also noticed a second trend: Narrowcasting. Increasingly, through internet video distribution, content serves narrow audiences that can only be reached cost effectively through the internet.
According to Lassoff, at the intersection of these trends is an opportunity. “The streaming and video-on-demand market, while growing, is becoming increasingly fragmented.” He continues, “For content developers, this can be a nightmare as they have to maintain a presence on multiple devices.”
Each device—Apple TV, Roku, Amazon Fire TV, Chromecast and more—requires a separate app to be developed so video can be distributed. Some content providers are maintaining more than a dozen apps for different mobile and television base ecosystems. This is the pain point that Divvy addresses.
Lassoff knows the problems video content providers well. The first company he started in the Hartford area, LearnToProgram Media, produces content that teaches web, mobile and game development. LearnToProgram distributes media across a number of video channels. “Management of our video content was getting out of hand,” Lassoff states.
“We actually built much of the Divvy technology to solve a problem for LearnToProgam,” says Lassoff. “When we demoed it at tradeshows we found people were more interested in the unique distribution system than the content.”
ENHANCING THE CONNECTICUT STARTUP ECOSYSTEM
Lassoff spent 15 years in Austin, TX before returning to Connecticut. The Westport and Trumbull native sees a number of advantages to the smaller, more manageable startup environment locally.
“The Hartford area provides a good cross section of quality employee candidates, local and state support programs and local access to capital.” Lassoff adds, “Being so close to New York and Boston doesn’t hurt either, as these cities offer an array of potential launch customers. The quality of life in this area is pretty much unbeatable.”