The U.S. Small Business Administration recently announced its Small Business Week 2017 Connecticut award winners. Transcription Plus, LLC won the Home-Based Business category.
Transcription Plus Founder and CEO Mary Goehring told Innovation Destination Hartford about the company’s evolution and what it means to be a successful entrepreneur.
INNOVATION DESTINATION HARTFORD: You founded the company in 1989, how has it evolved over the past 28 years?
MARY GOEHRING: I am proud of the sustained growth and success this company has enjoyed over the past 28 years.
From our humble beginnings as an at‐home business—way before “virtual offices” were heard of—to the current status of a company with a multitude of clients and staff spread across the United States, we’ve accomplished much more than my initial aspiration.
Transcription Plus has secured the distinction of National A+ Better Business Bureau Accreditation and attained longstanding respect as a company that consistently provides absolutely accurate documentation to the professional arena nationally.
IDH: Tell us about your entrepreneurial journey—any important lessons you’ve learned along the way?
MG: I feel that to be successful in anything, you have to want it badly enough and you have to learn to ride the wave of ups and downs. It’s absolutely paramount not to give up. You have to learn to switch paths occasionally, but giving up should never be an option. Turning failures into positive learning experiences and using accomplishments as bridges to future success isn’t always easy, but you can’t put a price on the end result.
IDH: In what ways is your company innovative?
MG: Transcription Plus was on the cutting-edge of innovation from the very beginning—a home-based business working with computers 28 years ago! With continuous small steps, we fought the battle of resistance against this new work concept. We also successfully offered a quality product to the business community, while providing our staff with a way to continue a career at home, allowing them to raise their children. This was the leading‐edge of the win‐win situation I have always felt has been the positive force and focus of Transcription Plus.
While business was limited logistically for many years, with our couriers having to drive all over the state to pick up the recorded tapes and deliver the printed/completed documents, we had no idea what technology was about to offer us!
With the dawning of the 21st century, digital audio dictation was becoming available, along with effortless electronic data transmission over the internet.
HIPAA confidentiality and security requirements were in full force and, with invaluable IT guidance, Transcription Plus launched our secure file transfer protocol (FTP) web server; allowing straightforward, secure transmission of digital dictation voice files and completed medical reports. Because logistics was no longer a hindrance, Transcription Plus not only went “green,” we went national!
As a result of greater exposure and technical advances provided through our website, we were able to expand into transcription services offered to, not only the medical sphere, but to the legal and business professional, as well.
Another giant leap forward was very instrumental in our company securing federal and local government transcription contracts, as well as an effective tool for municipalities; enabling them to stay current with the Freedom of Information Act and save tax-payer dollars.
The past few years have been a frenzy of even greater technological advances. Marketing accessibility has been stretched to previously unimagined lengths with the use of social media in the form of Facebook, Twitter, and LinkedIn, in addition to Constant Contact letting tens of thousands of our professional connections receive our industry updates.
Recent government-mandated use of electronic health records (EHR) by all medical facilities have certainly changed the features of the medical transcription industry. Transcription Plus uses professional medical transcriptionists to provide EHR implementation and virtual scribe services.
IDH: To what to you attribute the success of your company?
MG: Wanting it badly enough. Almost three decades of being resolute.
It truly does take daily courage to keep pushing forward. The guts to start this company and continue are attributed to my precious daughter, Bria, without whom any of this would have even started. This company, this career, these jobs that were honed out of a simple personal need provided me, as a mother, the means to stay home and raise my child—who has grown into an incredibly successful adult.
IDH: Nine out of 10 of the Small Business Week 2017 Connecticut award winners were women-owned businesses. As a female entrepreneur, do you have any advice for other women who are thinking of starting their own companies?
MG: Be determined enough and work hard enough to prove to the nay-sayers that they are wrong. Be confident in what you can achieve. Even if you don’t feel that self-reliance, sometimes you have to tell yourself big fat lies about what a successful woman you are and can be.
Once that mantra is sung enough in your head, it’s pretty crazy how you look back and realize that you’ve actually made your goals happen and have become the strong, productive woman who you’ve been hearing about. In a nutshell, want it badly enough.